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Effective Business Communication: A Book Review
Communication is a vital skill for any professional, especially in the business world. Effective communication can help to build trust, rapport, and collaboration among various stakeholders, such as customers, suppliers, employees, and managers. However, communication is not always easy or natural. It requires practice, awareness, and adaptation to different contexts and audiences.
One book that aims to help readers improve their communication skills is Effective Business Communication by Asha Kaul. The book, which is in its second edition, was published by PHI Learning Pvt. Ltd. in 2014. The author is an associate professor of communication at the Indian Institute of Management Ahmedabad, and has extensive experience in teaching and consulting on business communication.
The book covers both oral and written communication, and provides principles, strategies, examples, and exercises for each topic. The book is divided into nine chapters, which are:
Principles of Communication
Mechanics of Writing
Sections of the Report
Circulars, Notices, Memos, Agenda and Minutes
Applying for a Job
Writing to Communicate
The book is designed as a textbook for management students, but it can also be useful for professionals and executives who want to enhance their communication skills. The book adopts a simple pattern of Read-Comprehend-Test-Follow, which helps the readers to understand the concepts and apply them in practice. The book also features learning objectives, checklists, summaries, activities, and case studies to facilitate learning and retention.
The book is available as a PDF file for free download from various websites. However, readers are advised to purchase the original copy from the publisher or authorized sellers to support the author and respect the copyright laws.
Effective Business Communication by Asha Kaul is a comprehensive and practical guide for anyone who wants to communicate better in the business environment. The book offers valuable insights and tips on how to communicate clearly, concisely, correctly, and convincingly in various situations and formats.
About the Author
Asha Kaul is an associate professor of communication at the Indian Institute of Management Ahmedabad (IIMA), one of the leading business schools in India and Asia. She has been teaching and researching on business communication for over two decades, and has published several books and papers on the subject. She is also a visiting faculty at Chuo University and Doshisha University in Japan.
Asha Kaul holds a BA in Psychology and History from Lucknow University, and an MA in English from Kanpur University. She has also received training in communication from various institutes, such as the Indian Institute of Mass Communication, the British Council, and the University of Cambridge.
Asha Kaul's areas of interest include oral and written communication, intercultural communication, gender communication, corporate communication, and communication pedagogy. She has conducted several workshops and consultancy projects for various organizations, such as Tata Consultancy Services, Infosys, Cognizant Technology Solutions, Indian Air Force, and Rotary Club.
Why Read This Book
Communication is a key skill for success in any field or profession. However, many people struggle with communicating effectively in different situations and with different audiences. They may face challenges such as language barriers, cultural differences, information overload, or lack of confidence.
This book aims to help readers overcome these challenges and improve their communication skills in the business context. The book covers both oral and written communication, and provides principles, strategies, examples, and exercises for each topic. The book also helps readers to understand the perceptions and mindsets of the communicators and the context of communication.
The book is based on the author's rich experience and expertise in teaching and consulting on business communication. The book is written in a simple and engaging style, with a focus on practical application. The book also features learning objectives, checklists, summaries, activities, and case studies to facilitate learning and retention.
The book is suitable for anyone who wants to communicate better in the business environment. Whether you are a student, a professional, or an executive, this book will help you to communicate clearly, concisely, correctly, and convincingly in various situations and formats. 9160f4acd4